GAC pop-up to permanent hip hop history exhibition tour has partnered with a long list of sponsors, including Hennessy, JPMorgan Chase Foundation, Nike, Converse, NBA and more to present the history of the music, culture and art to generations of hip hop fans.
Hip hop is an experience that is open to all. The music and culture has served to break down cultural barriers in a similar way that sports have fostered cooperation, cultural awareness, and understanding of people of diverse backgrounds. Hip hop continues to be a dominant force in popular culture and its broad appreciation serves to bridge the gap between urban youth, mainstream America and the world.
In December 2005, the Global Artists Coalition launched one of the first hip hop history exhibition tours celebrating the living history of the music, culture and lifestyle. Beginning in Miami, the exhibition travelled on to Los Angeles, DC, Philadelphia and finally New York, where it found a home in the Magic Johnson Theater complex in Harlem for six years.
The Hip Hop Culture Center in Harlem presented permanent and rotating exhibitions, a venue for performances and original entertainment programming and educational enrichment for youth using hip hop as a motivator and tool for education.
The Hip Hop Culture Center in Harlem was planned for a one week but ran for a total of 6 years, concluding its operation on the second floor of the Magic Johnson Theater on 125th street in Harlem in 2012. A feature of the center was the display of original New York City hip hop party flyers that spanned from the 1970s to the early 1990s.
The original hip hop party flyer was the first form of street team marketing. Passed out on street corners and stapled to utility poles these flyers represent the historical record of the birth of hip hop music and culture in New York City.
GAC produced well over 100 events a year in the Hip Hop Culture Center in Harlem during the 6 years of operation, ranging from VIP parties to sponsor activated programming and events.
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